No-lo products are creating waves across multiple international markets as consumers look to substitute alcohol products for a number of reasons.
From Australia and the United States, to The UAE and beyond – alcohol free beverages are taking the global market by storm. In the global market the no-lo market increased from a value of $7.8bn in 2018 to $10bn in 2021. This growth has been measured across ten key focus markets, including Australia.
With this in mind, it’s no surprise that IWSR has projected the no-lo category will grow by 8% compound annual growth rate (CAGR) between 2021 and 2025.
With 14 million people looking to minimise their alcohol consumption, health continues to be the main reason people are drinking less alcohol.
As a result, no-lo brands are plugging a vital gap in the international market, as their products go hand in hand with health conscious consumers looking to minimise their calorie intake and maintain an overall healthier lifestyle.
There’s no hiding from the increasing popularity of no-lo products, with the outcome of various survey’s a clear signifier of the industry’s current and projected growth.
Alcohol free gin, wine, and rum are just some of the popular products in the no-lo sphere.
However, alcohol free beer and cider are the biggest players behind the increase in value for the no-lo international market, with a 75% share of the market’s value. It’s forecast that between 2021 and 2025, beer will drive growth at more than 11% CAGR.
Browse the Smylies Shop today and export no-lo brands to your destination. If you would like your brand to join the Smylies family, you can call us on 0151 653 3335
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