Smylies’ Own Label – The King’s Deli

Smylies decided it was time to launch our own label brand of crisps. We used our valuable experience of the export
market to come up with a range of crisps that we knew would be perfect for the market. From concept to completion,
we opted to do all of our own branding and keep the manufacturing process in the UK using only the finest quality
ingredients to create a premium, great tasting British hand-cooked crisp that we can sell around the globe
to our valued customers.

Premium British Hand Cooked Crisps

View our full range which boasts 8 flavours in two different sizes
kings deli tomato and herb

The perfect blend of sun blushed tomatoes and herbs – captivatingly delicious!

kings deli salt & black pepper

A marriage of salt and spice that couldn’t be more suited to a crispy, crunchy British potato if you tried!

kings deli original sea salt

The perfect accompaniment to more flavoursome meals or cold drinks.

kings deli honey bbq

Our BBQ flavours combine just the right mix of ripe tomato, red pepper and onion for a truly memorable cruch

kings deli cheese

We use the finest ingredients to create our take on the classic cheese crisp.

kings deli hot & spicy

For those that love a crisp with a kick! We combine chilli, tomato and onion to create a delicious flavour.

kings deli sour & cream

A match made in heaven, onions, garlic, herbs and sour cream are a wonderful combination!

kings deli paprika

Last but certainly not least, this flavour is created using sweet paprika, cayenne and onion and is loved around the world!

Premium British Hand Cooked Chips

Our own label crisps are manufactured here in the UK

Long Shelf Life

The King’s Deli crisps have a long shelf life of 9 months making them perfect for export. We can also run special productions for 12 month shelf life requirements. We pride ourselves on offering high quality crisps that are able to last.

kings deli gluten free

Gluten Free

The King’s Deli use only the finest natural ingredients in our crisps, avoiding artificial flavours, MSG, colourings and preservatives along with any gluten and GMO in our seasonings. We are proud that our crisps are gluten free and suitable for vegetarians!


British Hand Cooked Crisps

Using only the freshest British potatoes, The King’s Deli’s crisps are lovingly cooked in small batches using high quality sunflower oil. They are generously combined with all natural flavours for a truly memorable crunch!

The King’s Deli
Long shelf life, labelling in all languages – perfect for the export market!
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Chamber Business Award
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Own Label