There are 3.8 Muslims in the UK and next March, the majority of them will begin observing the 30-day period of Ramadan, fasting during daylight hours, from dawn until sunset, in a pilgrimage of spiritual reflection and growth.
This is a huge time for food suppliers. It is estimated that food consumption during Ramadan accounts for 15% of annual expenditure on food. Therefore, in the run up to the holy month, food suppliers must use this time to plan how they will accommodate for this.
Here, we’re giving you the ultimate guide to what products you should be offering your customers this Ramadan.
Dates are known for being a key component to breaking a fast (Iftar), given that they provide a high source of natural sugars, minerals and fibre. Alternatively, dried fruits, such as raisins and apricots prove to be popular, given that they see a 25% increase in consumption during the month of Ramadan in comparison to other months.
Demand for dates sees a peak each year during Ramadan, so it is important to capitalise on this.
High fibre cereals
At sunrise, during Suhoor, Muslims are encouraged to eat cereals that are high in fibre and offer vitamins and minerals to set those fasting up for a long day of abstaining. Think bran flakes, wheat biscuits, and oats.
Be prepared for higher demand for these types of cereals in the run up to Ramadan.
Nuts are one of the highest consumed goods during Ramadan. Known for being high in fibre and used in both savoury and sweet dishes, there is no doubt that this staple product will see a spike in demand during Ramadan.
Yoghurt, along with most dairy products, is another high demand ingredient that Muslims consume during the holy month. Commonly ate at Suhoor, it provides a good source of protein and B vitamins that can be used in cereal or fruit.
The main takeaway here for businesses is that demand for these products is undoubtedly going to soar. The best way to prepare for this is to increase market supply, imports, and stocks of goods ahead of the holy month.
If you want more information on how to get stock-ready for Ramadan, get in touch with the team at firstname.lastname@example.org.