Shop and export Smylies exclusive brand, The King’s Deli!

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The King’s Deli
Crisps fit for a King! Smylies' own original brand of crisps, The King's Deli, come in a variety of delectable flavours that are hand-cooked to perfection. The King’s Deli crisps are suitable for vegetarians and are manufactured with the highest quality natural ingredients, ensuring that each packet is of the greatest quality. Stock flavours from Paprika and Honey BBQ, to Sea Salt & Balsamic Vinegar in your shop, pub or hotel. To start your order, simply visit the Smylies shop and find gluten-free snacks fit for royalty!

Shop The King's Deli crisp range

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The Tale of the King’s Deli


At The King’s Deli we are extremely passionate about utterly mouthwatering crisps with a perfect crunch! Rewinding the clock back to the mid 2010’s, our parent company Smylies, saw a gap in the market and before we knew it, The King’s Deli was born!

Launched in 2016, The King’s Deli crisp range is crafted using the best British potatoes, which once carefully sliced (skin on), are then kettled-cooked using the finest natural ingredients and sunflower oil. We pride ourselves on our entire wholesale crisp range being gluten, lactose and GMO free.

Sustainably Produced in the UK

Proudly manufactured in Britain, a strong passion of ours at The King’s Deli is sustainability and that’s why our wholesale crisp range is produced with 100% renewable energy. The King’s Deli’s entire site is powered by an onsite gas turbine which is fueled by an anaerobic digester, that produces natural gas from organic matter (such as potatoes) and transports it to the national grid.
A further advantage of the anaerobic digester, is its ability to repurpose the highly nutritious organic matter it produces for re-use in the fields.

Award Winning Flavours


The King’s Deli crisps cater to a wide spectrum of tastes, with new flavours inspired by countries all over the world, providing the most diverse selection of fantastic crisps. The wholesale crisp range from The King’s Deli, boasts three award winning flavours – Super Savoury Salt & Black Pepper, Caribbean Jamaican Jerk and Scrumptiously Spicy Sriracha Chilli.

The King’s Deli’s advanced linear packaging ensures the quality and freshness of our crisps doesn’t falter throughout transit.

Smylies currently export The King’s Deli products all over the world.

Are you looking to import The King’s Deli products to your country? Contact Smylies today

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Contact Us

Phone: 0151 653 3335


Unit 7 Riverview Business Park, Riverview Road, Bromborough, Wirral, CH62 3RR

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