Order Hovis breads for export with Smylies Shop

Visit shop
Award Winning
Export Company
Delivering UK's
Biggest Brands
Online Client
Complete Export
Rework Service
Hovis Bread, one of the country’s most famous and well-loved bakery brands, is now available globally thanks to our partnership with Premier Foods. In addition to their iconic wholemeal loaf, Smylies is proud to make Hovis flour and bread products available across the globe thanks to our expansive network. Use our knowledge of local markets to grow your business today!

Hovis Products

Hovis has long been known for its perfect loaves and beautiful buns, from their soft white staple to their hearty wholemeal. Hovis has been supplying families with bread for generations, and the people love it!

The bread offered by Hovis ranges from the standard soft white to wholemeal, farmhouse, seeded, grains, wheat germ and the well-liked Hovis Best of Both. Hovis has a loaf for any occasion, pleasing both fine and fussy eaters alike.

Love breakfast? Don’t we all! Hovis also offers a breakfast range of English Muffins for that perfect bacon and egg breakfast sarnie. Or for those who prefer a more sweet breakfast, they also offer fluffy and delicious scotch pancakes, so you’re sure they have something for everyone from young to old.

How old is Hovis?


Hovis has a storied past dating way back to 1886. That’s around 135 years of bread baking experience!

Where does the name “Hovis” come from?


Originally named “Smith’s Patent Process Germ Flour”, a competition was held in 1890 to rename the brand, with a £25 reward going to the winner. A man named Herbert Grime was successful with his suggestion of “Hovis”, derived from the Latin word “Hominis Vis” – translated to “Strength of Man”.

potm preview

Buy food & drink from all the best UK brands

Take advantage of our valuable network of buyers with our brand builder packages

Apply for account

Sell your products with Smylies worldwide

Take advantage of our valuable network of buyers with our brand builder packages

View packages

Sign up to receive all the latest offers


Contact Us

Phone: 0151 653 3335

Email: sales@smylies.com

Unit 7 Riverview Business Park, Riverview Road, Bromborough, Wirral, CH62 3RR

Call Smylies